Understanding the Challenge

To re-establish Tim Hortons Canadian roots through a print and digital campaign.

Our Approach

#truebrew with real Canadian imagery using the maple leaf on a icy background. A new twist on the “always” slogan to help bring home the message. Based on research we’re going to target the average millennial and older generations that may have grown up with Tim Hortons with a nostalgic feeling advertisement campaign that reaffirms Tim Hortons’ Canadian values. We will use print media magazine advertising as well as social media advertising using compositional flow to bring focus to Tim Hortons’ true Canadian roots and values. #truebrew will be our call to action inviting our target market to join in on those values.