Understanding the Challenge

Samsung is one of the biggest brands in the world. They are known for everything from household appliances to their innovative technology. In the new year of 2018 they are wanting to launch their newest device. The Galaxy S9. The brand is competing with other big brands such as Apple. We need to execute this campaign in a way where they will stand apart from their competitors.

Our Approach

In scope of the overall goal, the ads will target the millenial demographic. To appeal to this scope we will use the technique of z-layout to call onto our website and information. This will be done through movement and colour throughout the ads. These techniques will be appealing to the eye, and demand the attention onto the call to action.